At HelloPrint, our Culture is our DNA, it's what sets us apart and drives our success.

We want to make ordering print as easy as buying a book of shoes online, and everything we do should be related to that.

Thinking like a customer doesn’t mean that everything is for free.

Our customers are entrepreneurs themselves, so if you need to come up with a solution, also think: Which business decision would they make?

The how is up to you.

Own it means that everyone in Helloprint is expected to think independently and commit to the desired outcomes. “Getting things done “ and “Getting things live” is how we measure this. If something is not bringing value for our customers because it’s not live, it’s not owned enough. It also means that you own your own development and take initiative to get better outcomes and become a better version of yourself on every dimension. We’re here to help, but you own it. See it as ultimate responsibility and entrepreneurship.

We make choices in the best interest of HelloPrint first, afterwards for the team and lastly for ourselves. We’re proud of the lack of ego and the way we interact.

At HelloPrint, we’re kind to each other. We have a positive attitude and treat each other equally on all levels, with respect and dignity.

Not only internally but also to our customers and partners. And we speak English all the time because doing it together means communicating at the same level in the same language.

That’s respectful interaction.

Raise the bar about the outcomes that you want to achieve. And raise the way when it comes down to your co-workers' expectations. Raise the bar is the centre of our high-performance culture.

See it as a sports team that continuously want to grow and play the higher league. That only happens with determination, hard work and a culture of becoming better every day.

Therefore, raise the bar is also highly connected to personal development. We strive for personal and professional growth. Everyone is encouraged to go beyond their own scope and to leave their comfort zone.

We are not afraid to fail and make mistakes.

Fail fast, learn fast.

AI is not just a tool, it is a mindset that defines how we innovate, adapt, and grow. At HelloPrint, we don’t wait for the future. We build it.

But there must be a reason to celebrate because the sweet comes after the sour. That’s why we encourage celebrations of teams and individuals if they have achieved something remarkable and outstanding.

Encourage your team to do so, but don’t celebrate “just” an achievement of expected results because mediocracy doesn’t bring us to achieving our vision.