5 Tips for Printing Business Cards

It doesn’t take a lot of effort to print business cards, but getting the design right is key to making a strong first impression.

From small businesses to retail shops and even large organizations, business cards remain an essential tool for building your brand and making meaningful connections.

If you don’t have a card to hand out to potential customers or clients, you’re missing out on a major marketing opportunity.

Follow these six tips to make sure your business cards leave a lasting impression:

1. Match Your Card to Your Profession

Ask yourself: “How does my profession influence my business card?” This will help you decide the card’s shape, size, paper type, and finish. For example, if you want to highlight your logo, consider using a spot UV finish to make it pop with a glossy coating. Or, go for an uncoated card if you want to give people space to jot down notes or extra details during a conversation.

2. Stay On Brand

Business cards are a form of marketing, so they need to reflect your brand identity. Add your logo, slogan, and website, and be sure the colors and fonts you choose match your overall brand. Keep in mind that some finishes or color combinations can affect legibility, so make sure your text stands out clearly.

3. Include the Essentials

Your full name and job title are a must. You can adjust how you present your name based on how you want to be addressed. Include your professional email, phone number, and, if needed, your physical address or social media handles. Make sure people have more than one way to get in touch.

4. Use Both Sides

Double-sided business cards give you room to get creative.
Use the back to add value, a short message, or even a call to action that encourages people to connect with you. Alternatively, leave it blank so you can personalize the card by hand during a meeting. Either way, make the most of that extra space.

5. Don’t Skip the Bleed Area

If your card design includes a colored background or full-bleed images, make sure to add a 3 mm bleed area on all sides. This helps prevent white edges from showing after the card is trimmed and ensures your design looks polished and professional.

Ready to get started?
Use these tips to design business cards that stand out, impress, and keep your brand top of mind. If you need help or want to explore all the printing options, get in touch with us, we’re here to help!