W-fold leaflets

Submission specifications for W-fold leaflets

Add 3 mm bleed.

To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges of your design. Make sure colours, background pictures and layouts extend into the bleed area so as to avoid leaving white lines as a result of cutting tolerances.

Keep 4 mm safety margin

Keep all important text and images at least 4 mm away from the edge of the finished size.

Resolution of at least 300 dpi.

Make sure the resolution of the images and graphics in your artwork are at least 300 dpi.

Use CMYK as the colour mode.

Prepare your files using CMYK as the colour mode, not RGB. Use colourmode FOGRA39 (ISO Coated v2) for coated papertypes and colourmode FOGRA47 (PSO Uncoated ISO12647) for uncoated papertypes. If you are unsure of the colour mode of your file, don't worry we can always convert this for you. Keep in mind this can cause the colours to differ from the original file.

Save your files in uneditable, print-ready file formats.

Save your files in uneditable, print-ready file formats (PDF (1.4 or higher), TIFF, EPS, JPG). Deliver your files in one layer: the background layer.

Convert fonts to outlines or embed all the fonts.

Make sure you convert fonts to outlines or embed all the fonts when saving it to PDF.

Fonts should be at least 6pt.

Fonts should be at least 6 pt.

Use the right values for full colour black.

Use Rich Black (C:63% M:52% Y:51% K:100%) for larger areas and text to get a deep black colour. Do not use this value for text smaller than 15 pt or plain text. This can only be used in full colour printing. For designing black smaller texts use 100% black.

Make sure the ink coverage isn't higher than 300%.

Force Colour Images to CMYK with a 260% ink limit (in Photoshop > Convert Colour Profile > Photoshop 5 Default CMYK). Make sure the ink coverage isn't higher than 300%.

Check line thickness.

Lines should be at least 0.25 pt. Negative lines should be at least 0.5 pt.

Check your artwork on overprint.

Make sure no elements in your artwork are set on overprint unless you want this effect in your design. You can read more about overprint in our Help Centre.

Keep 4 mm safety margin from the fold.

Keep all important text and images at least 4 mm away from the fold.

Make sure the alignment and the sequence of the sides are recognizable.

Make sure the alignment and the sequence of the sides are recognizable (we do not check your document in terms of content).

Frequently Asked Questions for W-fold leaflets

What is this product exactly? And what can I use it for?

• W-fold leaflets are folded sheets of printed paper that can be used to display drink or food menus, introduce people to your business, promote discounts or events, provide information to your customers and share the latest news or deals surrounding your business.

Which production techniques do you use?

• Digital printing: Uses four colours (CMYK) with toners and inks to print digital files. This option is comparable to a large home printer, and is cheaper than Litho printing for smaller quantities. This is because there are fewer starting costs, fewer components involved, and no ink drying time required.
• 
  Offset Lithography/Litho printing: This technique uses wet ink and aluminium and rubber plates to transfer images and text onto paper sheets, resulting in sharp, vibrant, and consistent prints. While this method may require slightly more setup than digital printing, it's the most cost-effective option for larger print runs.

Which carriers are used for the delivery?

• For the delivery of W-fold leaflets, we use our most reliable carriers which, in most cases, are UPS or DPD.
• We also use DHL and our own courier service. However, these carriers are only used for certain products (depending on the size, the turnaround and the quantity).
• The W-fold leaflets that is chosen in most cases can be selected via our website.
• Depending on the complexity, this can take a bit longer.

Will my W-fold leaflets be printed on both sides?

• Yes, W-fold leaflets will be printed on both sides.

Will my W-fold leaflets by delivered being folded?

• Everything up to 170 grams will be delivered folded. Everything above 250 gsm, will be creased, but not folded. This is done to prevent the W-fold leaflets from cracking or tearing.
  90gsm: folded
  135gsm: folded
  170gsm: folded
  250gsm: unfolded
  400gsm: unfolded

How do I correctly fold my W-fold leaflets?

• Are you looking for more information on how to fold your leaflet? Check out this guide.