Custom signs can be placed outdoors in public spaces or inside shopping centres and even on buildings. Permanent signs can be constructed from robust, long-lasting materials and can be used to display a company’s location, details or to provide useful information. While disposable flyers
can be useful for highlighting upcoming events and exclusive specials, outdoor panels are reusable and longlasting.
Consumer companies often place business signs advertising their products in public areas with lots of traffic for example; alongside escalators, in train stations or at bus stops. This technique works equally well to advertise a business or location and it's possible to place custom signs anywhere there's a blank space, although this also depends on local restrictions and the owner's permission.
Keep in mind that personalised signs intended for outdoor use should be waterproof; it’s also a good idea to use bright, cheerful colours to draw attention to the sign and message that is will convey. This will be even more effective if a spotlight can be organised to illuminate the shop signs so that customers will not miss them at a distance during the day or at night.