Using Promotional Products to Expand Brand Awareness
Hand out the perfect leaflet
Make sure your brand is what's turning heads with Helloprint's affordable advertising Flyers! Printed in full colour and designed for your campaign needs; produce useful printed flyers that are sure to inform and promote your business wherever it goes.
With a half fold, the paper is folded once creating four pages with more than enough room to conveniently promote your business. The sheet can be folded lengthwise or widthwise, and is divided into two equal pieces that, once folded, fit exactly together.
Most popular for informative booklets, pricelists, menus & programs
A tri-fold is when you fold twice in the same direction. One part of the leaflet is folded inside the other two parts. The inside part is slightly slimmer (by 3mm) to prevent bulging once folded. The folded brochure is beautifully flat.
Most popular for takeaway menus, pricelists, company introduction leaflets, event/venue brochures
A z-fold means folding twice in the opposite direction. The three parts of the folded format are equally wide, so that the parts fall nicely over each other once the paper has been folded. These are similar to tri-fold leaflets but send a more quirky message.
Most popular for company introduction leaflets and event/venue brochures.
Quality is Key
The Benefits of Promotional Merchandise for Brand Visibility
While a social media advertisement can be forgotten about in a day, branded merchandise is far harder to ignore. Customers see your corporate merchandise every time they grab a pen, or open their calendar.
On top of that, because your customers take your promotional products with them wherever they go, they actively advertise on your behalf. Every time someone sees your logo or company name on corporate merchandise- even from the corner of their eye, they become more familiar with your company.
Promotional printing helps you to develop your brand image, and create a relationship with your customers at a surprisingly low cost. Unlike expensive digital strategies, promotional products are an efficient way to expand your marketing. After all, you're constantly building a positive bond with your audience based on the fact that you've given them something of value - for free!
Research suggests that promotional items makes almost six times as many people feel valued, compared to other marketing mediums like web and print. Because your items are useful, and high quality, your customer comes back to them time and time again. That means that they're constantly reminded of the benefits of working with your company.