Eco Flyers

Submission specifications for Eco Flyers

Add 3 mm bleed.

To allow leeway for cutting differences in production, always add a bleed of 3 mm around all edges of your design. Make sure colours, background pictures and layouts extend into the bleed area so as to avoid leaving white lines as a result of cutting tolerances.

Keep 4 mm safety margin

Keep all important text and images at least 4 mm away from the edge of the finished size. Exclusive finishes need to be within the safety margin.

Use CMYK as the colour mode.

Prepare your files using CMYK as the colour mode, not RGB. Use colourmode FOGRA39 (ISO Coated v2) for coated papertypes and colourmode FOGRA47 (PSO Uncoated ISO12647) for uncoated papertypes. If you are unsure of the colour mode of your file, don't worry we can always convert this for you. Keep in mind this can cause the colours to differ from the original file.

Resolution of at least 300 dpi.

Make sure the resolution of the images and graphics in your artwork are at least 300 dpi.

Fonts should be at least 6pt.

Fonts should be at least 6 pt.

Make sure the ink coverage isn't higher than 300%.

Force Color Images to CMYK with a 260% ink limit (in Photoshop > Convert Color Profile > Photoshop 5 Default CMYK). Make sure the ink coverage isn't higher than 300%.

Save your files in uneditable, print-ready file formats.

Save your files in uneditable, print-ready file formats (PDF (1.4 or higher), TIFF, EPS, JPG). Deliver your files in one layer: the background layer.

Convert fonts to outlines or embed all the fonts.

Make sure you convert fonts to outlines or embed all the fonts when saving it to PDF.

Use the right values for full colour black.

Use Rich Black (C:63% M:52% Y:51% K:100%) for larger areas and text to get a deep black colour. Do not use this value for text smaller than 15 pt or plain text. This can only be used in full colour printing. For designing black smaller texts use 100% black.

Check line thickness.

Lines should be at least 0.25 pt. Negative lines should be at least 0.5 pt.

Check your artwork on overprint.

Make sure no elements in your artwork are set on overprint unless you want this effect in your design. You can read more about overprint in our Help Centre.

Frequently Asked Questions for Eco Flyers

What is this product exactly? And what can I use it for?

• Flyers are single or double sided printed sheet of paper that are used for advertising or marketing purposes. Flyers are an extremely popular marketing tool as they're cost-effective, durable and easy to read. Whether you're a large, medium or small sized business, flyers are effective advertising for all. They can be ordered in multiple sizes; with A6, A5, A4, and DL being our most popular sizes. Use them to increase sales, gain new customers or to promote your services.

Will my flyers be folded?

• Flyers are single sheets of printed paper, so they do not come folded. If you're looking for folded flyers, take a look at our folded leaflets.

Should I choose single or double sided Eco Flyers?

• This very much depends on how much you want to communicate on your leaflets. Single sided business flyers will generally be the cheaper option. However, if you want to include additional relevant information to your flyers, double sided flyers gives you the extra space. This way you can ensure the format and design of your ad isn’t jam-packed, but also isn’t missing any crucial details. For instance, unique selling points could be emphasised on the first page, while a map for directions or contact info could make up the back.

Can flyers be printed with a tear line?

• Unfortunately, Eco Flyers cannot be printed with a tear line. However, we do offer tickets that can be delivered with a tear line. Not what you're looking for? Request a quote.

What material is this product made from?

• Recystar Nature: 100% recycled paper and sustainably produced. The natural white color gives printed matter a natural look.
  
  Bio Top: Recyclable and made through a totally chlorine-free (TCF) bleached process that has no optical brightening agents. This process leaves the paper with an off-white colour and natural, uncoated texture. It is pleasant to the touch and comfortable for reading.
  
  PaperWise Natural: Unbleached and made from agricultural waste. Sustainable with a very low environmental impact it is uncoated and has a natural light brown colour.

Which paper can I use for my flyer?

• It’s possible to order flyers with 135gsm, 170gsm, 250gsm, or 400gsm paper. For those unaware, ‘gsm’ means grams per square meter, which refers to the weight of the paper and is indicative of its thickness. Still, which do you choose?
  
  135gsm is the most common choice since it’s lightweight, easy to distribute, and less prone to crinkling when compared to regular printing paper, which is about 1.5x thinner. This option is a bargain for businesses with a small marketing budget because it can be arranged at a price that’s convenient for sharing with many people without breaking the bank.
• 
  Flyers ordered with 170gsm paper are often the chosen for conferences and trade shows. Being about 2x thicker than regular printed paper, their sturdiness makes them an attractive option for professional gatherings.
• 
  250gsm paper flyers are often ordered by companies within the hospitality and retail industries. This paper type is 3x the thickness of standard printing paper, so they'll feel extremely sturdy in the hand.
• 
  Last but not least, you’ve got 400gsm flyers. This is the most premium option, but can still be ordered at an affordable price range. At 4x the thickness of printing paper, this printed delight will guarantee a robust and luxurious flyer. How ever you choose to use them, anyone will recognise you’ve invested in this order, making it harder for them to throw away.

What is the best format for my flyer ?

• Flyer printing is possible in multiple sizes and formats to meet the communication needs of all types of organizations and businesses. However, as advertisers and professionals with commercial graphic design experience will tell you communication agencies and marketing teams usually choose the same dimensions for flyers. In particular, the A5 format is generally the standard flyer size. Either way, it’s essential to think carefully which format will best let you display images and headline text that will appeal to your target audience so that they read your ad.
• 
  A7: The A7 format is 74 x 105 mm and is about one eighth of an A4. This would be the smallest size we'd reccomend for printing flyers, any smaller and your target audience might miss them.
• 
  A6: The A6 format (size 105x148 mm) is most comparable to the size of a postcard. Though a tad smaller than your average flyer, flyers of this format can still be designed for effective event and offer communication.
• 
  A5: The A5 format of about 148 x 210 mm is the standard flyer size used for promotional campaigns and marketing strategies. Flyers of this size are a conveneint size for distribution too.
• 
  A4: The A4 format is well known for its 21 x 29.7 cm dimensions because that is the size of a standard piece of paper. This size is useful for companies, business enterprises, and local administrations with a lot of information to share. It can be useful for school leaflets for example, and they can easily be folded, put in an envelope and sent by post.
• 
  Square Format: This style of flyers can be used for more personal communication with potential customers. This is quite a unique format to use to share information, but they are an original and elegant choice, which can easily be transformed into invitations.
• 
  ALong / Xlong Format: The A-Long (74 x 210 mm) and X-Long (105 x 297 mm) format are both long and slim in appearance; they can be designed to make useful and engaging communication pieces. For example, they can be printed with illustrative details and media attractive to potential customers, who can then use them as bookmarks.
• 
  DL: The DL size (99 x 210 mm) is comparable to the size of an envelope. This means they can be easily tailored for direct marketing, and are convenient for advertisements or discount codes you would like to send to customers by post.

Which production techniques do you use?

• For the production of Eco Flyers, we use the following technique(s):
• Digital printing: Uses four colours (CMYK) with toners and inks to print digital files. This option is comparable to a large home printer, and is cheaper than Litho printing for smaller quantities. This is because there are less starting costs, fewer components involved, and no ink drying time necessary.
• 
  Offset Lithography printing or Litho printing makes it possible to provide larger quantities at unbeatable prices. This technique creates images and text with wet ink and transferred to each paper sheet with aluminium and rubber plates. This method is more extensive than its 'digital’ counterpart because of the different printing materials that are used. Still, it is the most cost-effective option when you order bigger printed batches.

What is the fastest possible delivery for my Eco Flyers?

• At Helloprint, you will be able to choose between a 1, 3, and 5 working day turnover for the majority of bespoke orders. The expected delivery date being listed at the bottom of the page, but keep in mind that this delivery date is subject to change if your artwork file isn’t properly uploaded (in PDF) to your order. To avoid this, there are upload specifications and artwork guides included next to the info tab on the product page; following the pointers will ensure your file can be quickly processed. Also, where a digital proof is sent but not approved can result in a small delay. This is generally one business day with each production deadline that’s missed. We suggest you keep an eye on your email to make sure you have completed all the steps to allow your order to go into production.

Which carriers are used for the delivery?

• We collaborate with multiple couriers to be able to deliver your orders in a fast and efficient manner. The delivery will be sent to your indicated address with DHL, UPS, or DPD and you'll be able to follow the status of your delivery through your account. You will receive an email with a tracking link when your order is in transit, and your items will be packed and delivered according to the turnover you've chosen (provided there are no delays).

What determines the price of my printed flyers?

• Flyer printing gained its appeal because it is both useful for gaining new leads but doesn’t need to cost you a fortune to organise. This makes flyer printing worthwhile because they can be ordered at competitive prices. The overall price of your flyers will vary depending on the type of paper you choose, the finish of the flyer i.e. gloss, matt, or uncoated, and the quantity.

How do I make my flyer eye-catching?

• Here are 3 top tips to make your flyer effective at garnering attention:
  1. Try using 2 fonts - one for the headline and one for the body. A flyer that has too many fonts is difficult to read and looks unprofessional.
  2. Make your headline catchy and easy to read. The shorter it is, the better your chances are of engrossing the reader. 3. Lastly, images are powerful. Try adding a photo instead of loads of text. It works better at drawing a reader in, as large bodies of text can be daunting to read.