For Resellers | Businesses

US US

Belgium (Flemish) Belgium (Flemish)
Belgium (French) Belgium (French)
France France
Germany Germany
Ireland Ireland
Italy Italy
Netherlands Netherlands
Spain Spain
Sweden Sweden
United Kingdom United Kingdom
United States United States

Celebrate August with 10% off your first HelloPrint order over $50 with the code NEW10 Copied! Error! Please, try again !

Celebrate August with 10% off your first HelloPrint order over $50 with the code NEW10 Copied! Error! Please, try again !

Trustpilot

Packaging Inserts

Boost your brand experience with high-quality packaging inserts tailored to your needs. Discover unique ways to impress customers and add value with custom packaging solutions.

Need help or a quote? Let our experts assist you!

Our Print Experts are ready to help. Get advice, a proposal, or answers to your questions.
Need help with your artwork? We can adjust or create custom designs for you!

Call us
1.646.582.8295 Mon-Fri 9am to 5pm EST


Request a quote
Fill out our quick form. We'll get back to you within 48 hours.
Contact us

Frequently Asked Questions about Packaging Inserts

What are packaging inserts used for?

Packaging inserts are printed marketing materials, such as postcards or flyers, included in customer shipments. These custom packaging inserts help engage customers, encourage repeat business, and promote special offers. They provide an effective way to communicate your brand message directly to your buyers.

How can I design effective custom packaging inserts?

To design effective custom packaging inserts, ensure the message is clear and relevant. Use your brand colors, logo, and a compelling call-to-action. Well-made packaging inserts can increase brand loyalty and make your product stand out in every order.

What types of messages work best on packaging inserts?

The best packaging insert messages highlight discounts, loyalty programs, product care instructions, or thank you notes. Personalizing your custom packaging inserts with customer names or exclusive offers can encourage repeat purchases and enhance the unboxing experience.

Are there specific sizes or formats for packaging inserts?

Packaging inserts come in many sizes, such as small cards, flyers, or brochures. Choose a format that fits your packaging style and complements the product inside. Adjust the size and paper type for premium custom packaging inserts that reflect your brand image.

Can packaging inserts help with cross-selling or upselling?

Yes, packaging inserts are a powerful tool for cross-selling and upselling. By including recommendations for complementary products or exclusive deals in your custom packaging inserts, you can encourage customers to purchase additional items in the future.

Why should I use custom packaging inserts over generic ones?

Custom packaging inserts allow you to reinforce brand identity and deliver targeted messages. Personalized details make your packaging materials feel thoughtful and professional, which can increase customer satisfaction and loyalty compared to generic options.

Can I include QR codes or discount codes on packaging inserts?

Yes, adding QR codes or exclusive discount codes to your packaging inserts can drive customers to your website or encourage future purchases. Custom packaging inserts with interactive elements boost engagement and make it easy for buyers to connect with your brand.

Packaging Inserts: Enhance Every Unboxing Experience

Introduction to Packaging Inserts

At HelloPrint, we recognize that packaging inserts are more than simple add-ons. They are a valuable marketing tool that helps businesses connect with customers every time an order arrives. Packaging inserts can include postcards, flyers, coupons, thank you notes, or product samples, and are placed inside packages to communicate special offers, reinforce brand identity, or encourage repeat purchases. Understanding the unique value of packaging inserts helps brands maximize both customer engagement and post-purchase satisfaction.
Read more

What Are Packaging Inserts?

Packaging inserts refer to printed materials included inside product packaging. These can take many forms, such as custom postcards, branded flyers, discount vouchers, QR code cards, or instructional leaflets. At HelloPrint, our clients use packaging inserts to thank customers for their purchase, explain product benefits, or invite them to join loyalty programs. By adding marketing material directly in the package, brands can engage customers when they are most receptive, right after receiving their order.

Benefits of Using Packaging Inserts

The use of packaging inserts delivers multiple advantages:
• Increased Customer Loyalty: A personalized thank-you note or exclusive discount code can make customers feel appreciated, increasing the likelihood of repeat purchases.
• Enhanced Branding: Custom packaging inserts carry your logo, colors, and messaging, assuring the recipient that your brand’s personality extends beyond the product itself.
• Cross-Promotion Opportunities: Inserts are great for introducing customers to related products, upselling, or promoting limited-time offers.
• Greater Customer Engagement: Thoughtful inserts encourage customers to leave reviews, share their experience on social channels, or sign up for newsletters, helping brands maintain ongoing relationships.

Custom Packaging: Tailored to Your Brand

HelloPrint specializes in custom packaging inserts designed to reflect your brand’s voice and aesthetic. Customization is key in making your insert memorable and relevant. Whether you prefer single-sided flyers, folded cards, or postcard-size inserts, we offer various formats and materials to suit different packaging sizes and marketing objectives. Custom packaging inserts are easy to integrate into your order fulfillment process and can be designed to target specific promotions or campaigns.

Types of Packaging Inserts Available

We provide a selection of insert types to address different packaging needs:
• Thank-You Notes: Simple messages of gratitude add a personal touch and increase customer satisfaction.
• Promotional Coupons: Discount offers encourage additional purchases and can boost repeat sales.
• Product Information: Instruction manuals, care tips, or ingredient lists help customers get the most from their purchase.
• Referral Cards: Encourage word-of-mouth marketing by providing a shareable referral incentive.

Strategic Uses for Packaging Inserts

To maximize impact, packaging inserts should be intentional rather than generic. Here are some effective strategies:
• Seasonal Promotions: Tailor inserts for seasonal sales or celebrations to create timely offers.
• Targeted Campaigns: Use data-driven insights to create offers for specific customer segments, such as first-time buyers or loyal customers.
• Cross-Selling: Suggest related products that complement the purchase inside the insert.

How to Create Effective Packaging Inserts


With HelloPrint, designing packaging inserts is straightforward. Consider the following steps:
- Align with Your Brand: Choose colors, fonts, and images that reflect your brand style.
- Clear Message: Communicate one main benefit or offer per insert to prevent information overload.
- Direct Call to Action: Tell readers what you want them to do next—shop again, use a coupon, visit your website, or share on social media.
- Quality Material: Use premium paper stock to make the insert stand out and reinforce your brand’s perceived value.

Measuring the Impact of Packaging Inserts

To judge the effectiveness of your packaging insert campaign, track metrics like discount code usage, website visits sourced from QR codes, and post-purchase customer engagement. At HelloPrint, we advise clients to test and refine their insert strategies based on these performance indicators. Experiment with different designs, messaging, and offers to find what resonates best with your audience.

Sustainability and Eco-Friendly Options

Sustainability is important to many brands and consumers. That’s why HelloPrint offers recyclable and biodegradable options for custom packaging inserts. Choosing eco-friendly materials for your inserts demonstrates your commitment to a better world.

Why Choose HelloPrint for Custom Packaging Inserts

We combine expertise in print production with deep insight into branding and marketing strategy. Our clients benefit from quick turnaround times, a wide range of customization options, and expert support every step of the way. Whether you’re launching a new campaign or refreshing existing packaging inserts, HelloPrint helps you deliver messaging that gets attention and yields results.

Conclusion: Building Customer Relationships with Packaging Inserts

Inserting marketing materials into packages provides businesses with a cost-effective way to increase customer engagement and boost sales. By choosing custom packaging inserts from HelloPrint, brands can create positive unboxing experiences that foster loyalty and encourage repeat business. Harness the power of packaging inserts to turn every shipment into a new marketing opportunity.

Less

Do you need help?

Chat with us Help Center
Trustpilot