Sustainability

At Helloprint, we believe the world of tomorrow is our world. In a polluting industry as the print and customization industry - the fifth-largest industry worldwide-, we believe it’s even more essential to take responsibility and accountability for our actions.

“It’s about taking full responsibility on the impact we have on our society and environment while contributing to a better future”

Isabelle de Wolf - Sustainable Business Officer

Order globally, print locally to reduce carbon footprint

Working with Helloprint means working with a global network of over 200 local producers of print and customized products. This means that the distance between production and delivery - and therefore carbon footprint - is always aimed to be reduced significantly.

All our producers are rated via an intensive assessment of EcoCart from Silicon Valley, one of the leaders in sustainability. In this way, our partners have the certainty that their supply chain is being designed in the most sustainable way and rated by an independent party. Our production partners are incentivized to use biodegradable inks instead of synthetics and use renewable energy in their factories where possible.

Our sustainable range

Our range varies from a to z. See a glimpse below or check our webshop to see the full catalog

Production and packaging follows our sustainability approach

In our packaging, we have the aim to do this in the most sustainable way. This means that for our branded packages, we thrive to have 100% recyclable materials and that we don’t use over-needed fillers and plastic by the end of 2023.

Next to this, we offer our customers the option to offset the carbon footprint generated by their orders via our platform. To calculate the carbon footprint of our orders, we calculate the average country distance between supplier to customer, emissions generated during the manufacturing process, production, and transport. These calculations are done by our partner EcoCart and are based on open-source research. With every order that is being offset, the full amount of money will be donated to verified projects by EcoCart that focus mainly on the maintenance of forests and compensation of carbon emissions.

Shipping more efficiently and sustainably

Our core business is defined by our smart AI technology which enables us to connect over 221 print producers globally. This allows us to produce as locally as possible in 21 countries. Our automatic and smart algorithms connect them smartly with local and international carriers so that our customers can order and receive their customized print product anytime, anywhere. With our approach and smart technology, we can ensure local production which enables reduction in transportation emissions and reduces the overall carbon footprint. 

"We aim at becoming leaders and advocates for sustainability within our industry"

Hans Scheffer, CEO Helloprint

Our sustainability goals

Our sustainability initiatives are aimed at supporting and contributing to the achievement of the 17 UN Sustainability Goals (SDGs) that are within our reach. Our environmental, social and corporate governance (ESG) pledge relies on fulfilling our goals related to each relevant SDG target. We aim at becoming leaders and advocates for sustainability within our industry, integrating sustainability into our core business, and supporting sustainable solutions for all our stakeholders.

Take urgent action to combat climate change and its impacts

SDG Target 13.2: Mitigating our impact on climate change by reducing our GHG emissions.Climate change is one of the most urgent challenges of the 21st century. Because Helloprint operates as a platform in the print and e-commerce industry, we have a responsibility at reducing GHG emissions throughout our network in order to mitigate our impact on the environment.

  • Membership with Leaders for Climate Action to accelerate our transition towards sustainability and increase our impact within our ecosystem
  • Establishment of a sustainability committee in 2021
  • Perform a GHG-conform carbon footprint analysis of our company
  • Reduce Scope 1 and Scope 2 emissions in 2022
  • Become a carbon neutral company by offsetting our emissions 

Ensure responsible consumption and production

Target 12.5 + 12.6: Reduce waste generation by promoting sustainable and eco-friendly products on our website. Integrate sustainability into our reporting system by communicating an ESG report. In order to make sustainability an essential component of our business, we take the lead in advocating for more responsible consumption patterns. Based on this, we massively enlarge our current offering of sustainable and eco-friendly products. We believe that greater availability of sustainable products will both promote environmentally friendly choices and satisfy the conscious customers' needs.

  • Introduction of packaging from fully recycled and eco-friendly materials
  • Addition of 250 sustainable and eco-friendly products to our offering in 2022
  • Enabling offsetting on a wider range of products to give our customers a ‘green choice’ and compensate for the emissions that occurred during their order
  • Adding Sustainability to our algorithms, giving the customer the choice to order their products based on various sustainability standards of our suppliers
  • Increase our current eco-product range by 400%
  • Enable the ‘Most Sustainable Choice’ in Q1 2022

Protect, restore and promote sustainable use of terrestrial ecosystems

Target 15.1 + 15.2: Support the conservation, restoration, and sustainable management of forests. As we operate in the printing industry, the production of the products we sell is heavily reliant on natural resources such as paper and pulp. Our partnership with EcoCart enables the support of a certified environmental project engaged in the preservation and conservation of the Amazon rainforest.

  • Partnership with EcoCart to offer carbon-neutral orders to our customers
  • Enabling carbon footprint offsetting for all paper products in 2021
  • Enabling carbon footprint offsetting for all paper pSupported the conservation and preservation of 452 trees in 2021 through the certified Purus Projectroducts in 2021
  • Extend offsetting to 100% of all our products in 2022
  • Quadruple our impact on the conservation and preservation of the Amazon rainforest

Achieve gender equality

Target 5.1 + 5.5: End all forms of discrimination and ensure equal opportunities for women in leadership and decision-making. At Helloprint, we do not tolerate any form of discrimination, physical or verbal harassment or intolerance. Our culture is built on open-mindedness, respect, and tolerance, values that are incorporated into every member of Helloprint.

  • Extensive hiring process to safeguard our cultural, ethical, and inclusive values
  • Achieved equal male/female ratio of 51% female professionals and 49% male professionals
  • Launch of the ‘Helloprint Leadership Program’ in 2021 accessible to both genders for the professional and personal development of our employees
  • Advocate our Equal Opportunity Employer pledge by removing hiring biases from our processes
  • Continue to take a stand against any form of discrimination and harbor a safe and equal working environment.
  • Increase the number of women in leadership by 50%
  • Increase the proof of unbiased hiring by 50%

Promote sustained, inclusive and sustainable growth, full and productive employment, and decent work for all

Target 8.1 + 8.2: Sustain economic growth and higher levels of economic productivity through diversification, technological upgrading, and innovation. 
Helloprint is a digital platform for printed products. Our innovative HelloMatch technology is unique and groundbreaking for the traditional printing industry. Being a scale-up, one of our main priorities is to increase our impact and boost our growth.

  • In a challenging and energetic scale-up environment, you need to grow up fast not only to deal with the freedom and responsibility offered but also to make a sustainable impact. One of our main priorities is to give all our team members, no matter what their role or experience is, the opportunity to take ownership of their personal and professional growth. At Helloprint we support this by:
  • Organizing a yearly on-brand and in-house Leadership Development program
  • Offering personal and professional coaching on individual and team level
  • Organizing monthly Design Yourself sessions
  • Soft and hard skills development opportunities
  • HelloVitality program accessible for all our team members to support their physical and mental well-being
  • All our team members have the chance to participate in one or more of these initiatives
  • Launch our new API model in 2022 and grow our customer base by XX%

Promote peaceful and inclusive institutions at all levels

Target 16.6 + 16.7: Ensure effective, accountable, and transparent governance structureAs a very dynamic and young company, we foster a very flat governance structure, with open and transparent access to information at any level within the company.

  • Having a Culture Committee ensuring that our company’s core values are respected and incorporated in our governance
  • Having a clear Code of Conduct
  • Having a clear chain of command when reporting violations
  • Create our first sustainability report in 2022 to be more transparent about our sustainability initiatives and measures to all stakeholders

Leaders for Climate Action

Next to our ESG pledge, we’re part of Leaders for Climate Action, an initiative that takes a frontier role in changing the ecosystem we work in. In 2022, we will work on our BCorp certification, making us one of the most sustainable companies in our industry. By the end of 2022, the first Helloprint ESG Report will be published. Helloprint is ISO 18295 certified and has the aim to become FSC, ISO9001, and ISO14002 certified by the end of 2023.